ALEC MONOPOLY WITH TAG HEUER DESCENDING ON THE FOINTAINEBLEAU HOTEL FACADE
Ask the young generation who is their Instagram artist-hero? The answer is unanimous: Alec Monopoly. Kids are learning about Street Art thanks to him. Childhood heroes, pop icons… Everyone knows the characters portrayed by Alec Monopoly. But his own face is always hidden away by a mask and a hat. A taste for anonymity that comes directly from the streets. Just like his art. As a graffiti artist in New York, he used to work under the threat of visiting jail.
Alec Monopoly live art performance at the Fontainebleau Hotel, scaling a 40 foot wall on the front of the building to create a one-of-a-kind art installation bearing the TAG Heuer logo and Alec’s namesake character.The mask still on, the fans overlooking at the blue sky of South Beach.
Alec Monopoly exhibits a special fearlessness in pursuit of creativity, and embraced the challenge to ‘not crack under pressure’ while painting despite the terrifying height of the installation. Hotel guests viewed another special installation on the windows overlooking the pool and rooms at the Fontainebleau, along with a special sculpture commissioned for the occasion.
And indeed, he did not crack at all!
Photos by Tag Heuer.
Alec Monopoly a rebellious mind to provocative art.