Influential Woman Winter 2020
“Keep it simple, yet make it as complete, effective, and efficient as possible”.
Dr. Lorenza Dahm, Founder, Snow Pearl
It took many years of intense work and commitment to finalize the entire project which culminated in the new brand SNOW PEARL.
It started as a basic idea just for my clinic and patients, but being a perfectionist, I knew I needed to make the investment bigger and broader, so that everyone would have a chance to buy SNOW PEARL products.
Step by step, I built and refined the line to deliver a simple but highly effective choice for everyone.
“As a practicing Doctor in my clinic in Zürich I was always confronted with the needs and the wishes of my patients to maintain healthy teeth inbetween visits.
The goal of Snow Pearl is to provide everyone with the opportunity to access high quality and effective products, designed by a dentist, for use at home or on the go, that motivate you to take good care of the pearly treasures in your mouth.
After all, when we meet people, its not just the makeup that one notices, its really your teeth behind a brilliant smile. Our teeth are part of our natural beauty, and every persons are different with imperfections, but this is exactly what gives us our individuality!”
Snow Pearl by Dr. Lorenza Dahm
I was born in Ticino, the sunny side of Switzerland, where I lived before attending University in Zürich. I had a wonderful childhood, unfortunately I was an only child and always missed a sister or a brother, but I had a lot of nice cousins and friends. I had a very normal upbringing, attending local school, participating in sports, and spending time with friends. I was active in sports and in particular ski racing where I competed as a junior on a national level, including being part of the SAS University team. Once immersed in my studies at the university in Zürich, I didn’t find enough time to continue with the competitive sport. I have wonderful memories of my years in Zürich as a student: I was so lucky and had a great group of friends who are today still very close to me. I was always very happy to be in Zürich, I love this city and even if I sometimes miss the Tessin, my family and my old friends, I could not imagine moving away from here.
Meet Lorenza Dahm
1. Lorenza, tell us about yourself as a dentist..
I always wanted to become a doctor, basically never had other options in my mind. The only change was that I first thought to become a plastic surgeon. Later I had to go through orthodontic therapy and discover dentistry. Finally, I decided to become a dentist: I was very attracted by the medical, manual and aesthetic combination of this medical specialization. In addition, it is a great profession for women who also look to have a family and a life as a mother as well.
When I finished my studies, I decided that I wanted to stay in Zürich, my parents weren’t very enthusiastic, but they always supported my decisions. So, I started working as a dentist and I had the great chance to work in a very good private clinic where I learned a lot about aesthetic treatments. After a few years of practice, I decided to open my own dental clinic, Zahnärzte Zürich Gartenstrasse (ZZG), which I am still running today with a lot of pleasure.
2. What is the story behind ‘Snow Pearl’
As a practicing Doctor in my clinic in Zürich I was always confronted with the needs and the wishes of my patients to maintain healthy teeth inbetween visits. I struggled many times to recommend dental care products from various sources, but eventually realized that the market is so saturated with different, overwhelming, confusing, and sometimes misleading choices, that my patients also really didn’t know anymore what was good and bad for them. Out of this came the inspiration to create my own line with the motto: “Keep it simple, yet make it as complete, effective, and efficient as possible”.
It took many years of intense work and commitment to finalize the entire project which culminated in the new brand SNOW PEARL. It started as a basic idea just for my clinic and patients, but being a perfectionist, I knew I needed to make the investment bigger and broader, so that everyone would have a chance to buy SNOW PEARL products. Step by step, I built and refined the line to deliver a simple but highly effective choice for everyone.
As a medical doctor, I am very proud, and stand behind each and every single product. First, I designed the SNOW PEARL line to offer you the continuous ability to maintain your oral health throughout each and every day, with our at home, and on the go products. Second, and equally as important, is that I designed the product line to use both technical and medical innovations that work effectively to maintain healthy teeth without injury to your gums.
As a medical doctor, I bring years of practical experience to the development process, but I am also a perfectionist at heart, and an esthetic loving person. Therefore, the SNOW PEARL brand is a line of very special products for healthy, brilliant and beautiful teeth, made for people who appreciate and enjoy the use of high quality products. I know, that if you like a product, you also like to use it, and if you use it you will have bigger chances to maintain the beauty of your smile! The motivation to use a product starts in the subconcious and we all tend to use items we like.
The goal of Snow Pearl is to provide everyone with the opportunity to access high quality and effective products, designed by a dentist, for use at home or on the go, that motivate you to take good care of the pearly treasures in your mouth. After all, when we meet people, its not just the makeup that one notices, its really your teeth behind a brilliant smile. Our teeth are part of our natural beauty, and every persons are different with imperfections, but this is exactly what gives us our individuality!
3. In your opinion, what is the most innovative dental care for a perfect smile?
I have three innovative dental care products: The sonic brush, the whitening foam and the toothpaste. All three combined, give the perfect base for beautiful and healthy teeth and for maintaining them over the years! What is also something innovative is I noticed there were no high-quality travel kits for dental care. I combined Snow Pearl products into a hygienic, compact, and complete kit for people to use when they are on the go.
4. Which ‘Snow Pearl’ products are total best-sellers?
The best seller at the moment is the sonic brush. This brush is amazing. Different tests showed how the technology of this brush is effective in the cleaning even in difficult to reach areas, and at the same time the ultra-soft bristles avoid any risks of injury for the gum and the collar of the teeth: perfect cleaning without damage risk! My patients love it and the dental hygienists in my clinic see daily the result when they come for the periodic cleaning. The teeth and the gums are in much better condition.
The second-best seller is the whitening foam Snow Shine, which can be found also in the Travel Kit. People want to have white teeth and Snow Shine offers an immediate and a long-term effect and at the same time protects the teeth from cavity and sensitivity. We define it as a medical beauty product.
Soon Snow Pearl line will be completed with another very special and effective product: the gel toothpaste Pearl Shield. It has a patented formula that allows the fluoride to bind to your teeth for up to 12 hours. Therefore, we can use less fluoride yet provide long lasting protection against cavities and sensitive teeth. In contrast, most toothpastes release their fluoride in 90 minutes or less.
5. What is the diﬀerence between teeth bleaching and whitening?
Great question as they are two different processes. Most toothpastes now proclaim a whitening effect, this is far away from a bleaching!
Bleaching is when the tooth gets whiter from the inside out and is a special process that is usually done by an appointment with your dentist, sometimes referred to as power bleaching. Whitening is just an optical surface effect. SNOW SHINE Whitening foam combines bleaching (but not power bleaching) and whitening capabilities in a single product.
Dr. Lorenza Dahm
Number of days to get clear effects. Tooth color is an important issue for esthetic dentistry professionals and for patients that wish to enhance the appearance of their smiles. Nowadays, after 10 days of using the Snow Shine whitening foam you will start seeing clear results. Teeth whitening and dental care in one. The Snow Pearl revolutionary formula enables an immediate effect.
The Snow Pearl Sonic tooth brush cleans gently and thoroughly. Clinical and laboratory tests demonstrate that this ultra soft brush efficiently cleans the tooth surfaces and has exceptional ability to remove up to 76% of the bacteria biofilm in hard to reach interdental spaces. All this without injuring the gums due to the ultra soft Konex HD bristles which are tapered and 8 times thinner at the tip than a traditional soft brush. The Sonic brush is also powerful thanks to the latest hydro-active function technology that produce up to 42,000 vibrations per minute.
6. In a world of e-commerce, what is your vision of dental hygiene for the next 10 years?
I am not an expert in marketing, so it is not possible for me to say what is going to happen in the future but for sure I hope to see more people with healthy, well maintained and beautiful teeth and gums. To have a perfect aligned smile is not enough if you have a bad breath! This is something that is unfortunately not yet in the mentality of too many people.
People spend a lot of money in anti-aging and anti-wrinkles creams and often forget that when they meet other people, the power of a healthy and beautiful smile is much higher and visible than a wrinkle around the eyes. A person with well-maintained and healthy teeth, is more likely to have a radiant smile, and is therefore more attractive than a person with no wrinkles and unpleasant teeth or bad breath. In this sense the cream industry did a much better job in the marketing than the dental care product industry. So, I strongly wish that this will change.
7. How do you balance work and life?
Work is part of my life. I love my work; this is not something I can’t divide from my life. I have a working and a not working life: both are amazing, and I don’t want to miss any of them. When this is balanced, I feel good and energized, when one or the other become too intense, I feel more impatient and tired: then I know it is time to readjust the balance, in one direction or the other.
8. A place in Europe where you ﬁnd paradise
My paradise is at home. I love to be at home, I love the place I live. I also love to travel but I always look forward to coming back. At home I feel fully in peace.
9. Your favourite place in Switzerland
I don’t have a favorite place. I like to discover different places. I am a curious person. I particularly like to be on the mountain, in front of an amazing panorama, fully immerged in the nature. I can find this in many places here in Switzerland.
10. What are your hobbies?
I have so many hobbies that I can’t really find enough time to go after all of them: I love to practice different kind of outdoor sports and spend time in the nature but I also love to read, photography and of course spend time with my friends and the people I care for.
11. What magazines and websites inspire you?
I particularly like to read travel, architecture, decoration and nature magazines and I feel inspired by the same subjects in the internet.
12. And ﬁnally Lorenza, what item identiﬁes you?
My pony tail!! I normally don’t identify myself with any category but as “me” Lorenza. “I am what you see” and I don’t try to be what I am not. This is my way of life and I also therefore love all what is natural and not artificial. I love the amazing beauty of the nature and love to surround myself with it and with all what represent it.